| Year | 2018 |
|---|---|
| Authors | Keng-Chieh Yang ,Keng-Chieh Yang*, Conna Yang, Chia-Hui Huang, Su Yu Yang |
| Author Type | First Author,Corresponding Author |
| Paper Title | Consumer Attitudes toward Online Video Advertisement: YouTube as a Platform |
| Journal Title | Kybernete |
| Vol.No | 46 |
| Issue.No | 5 |
| Page(s) | 840-853 |
| Level Type | SCI |
| Date of Publication | 2017-09-01 |
| Language | English |
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