Academic Achievement

Journal paper
Entry Year107
Journal levelSCI
Paper title (chapter)Consumer Attitudes toward Online Video Advertisement: YouTube as a Platform
Name of journalKybernete
Date of publication2017-09-00
number of chapters46
Issue No.5
AuthorsKeng-Chieh Yang*, Conna Yang, Chia-Hui Huang, Su Yu Yang
Author's typeFirst Author / Corresponding Author
Language usedEnglish
cron web_use_log